Harvard Law School Association Officers Lounge

AlumniMagnet Custom Email Audience Lists

In your Club/SIG AlumniMagnet platform, there are opportunities to utilize default and custom email (newsletter) audience lists to reach your community.

Standard AlumniMagnet Email Lists

In the Newsletter function in your AlumniMagnet platform, when selecting the Recipient List, there are two options available to reach the broadest Club/SIG audience – All Who Opted In and Alumni and HAA Associate Members.

Option 1: All Who Opted In – When selecting this as your recipient list in AlumniMagnet, the email will be sent to anyone who has opted in to receive emails from your Club/SIG. This could include non-alumni and individuals who have no affiliation to Harvard University or HLS.

Option 2: Alumni & HAA Associate Members – When selecting this as your recipient list in AlumniMagnet, the email will only be sent to HLS alumni and HAA Associate Members in your Club/SIG audience. If your Club/SIG is hosting an event open only to HLS alumni, please select this option.

Creating Custom AlumniMagnet Email Lists

There may be instances where your Club/SIG wishes to send an email to only a segment of your Club/SIG audience. For example, a Club/SIG may wish to host an event for HLS graduates from the 1990s for their audience, and want to send them a targeted message.

If that is the case, please contact the HLSA at hlsa@law.harvard.edu with the specifics of the segmented alumni audience. Please communicate your segmented alumni audience list requests two weeks in advance of the date you plan to send the email. The HLS Alumni Relations staff will build the segmented alumni audience list and upload it into your AlumniMagnet platform for use in your email.